UPLOADING was born as an initiative to activate the international exchange of creative ideas and as a file for emerging international creatives.
The second event of this series, in the POP UP store format, took place in the center of Madrid in EXPERIMENTO from 25-28th April , with an opening party with music set of Hiperobjeto and ALV.
We want to promote and support the emerging international and national talent together with the interdisciplinary creative development that we understand as a single future vocabulary that has become our present. For this, in this edition we have created a parallel publication to the event, where we have invited to share their thoughts with groups such as Keiken, Hyperstudio and Where Dogs Run; and to invade the physical space of the store with a performance by Andrea Muniáin and Adina L. Velázquez. With all this, as a reflection in a collaborative and multidisciplinary format with projects that break the barriers of two-dimensional space and the body. Art is read in design and design is drawn through art.